More than two decades ago, four women came together with beads in their hands and uncertainty in their future. They did not know how to market, but they knew how to bead and the importance of supporting one another. From this spirit of solidarity, the name Inkidemi was born, meaning to carry one another.

Today, the Inkidemi Women Group operates from a dedicated space at Amboseli Sopa Lodge, provided by the lodge as part of its commitment to the host community. As Sopa Lodges celebrates 40 years, this year also marks 22 years of supporting Inkidemi, a relationship built on trust, continuity and shared belief in community empowerment.

What began with four women is now a group of 22 active members, with opportunities intentionally extended to vulnerable women, including widows and single mothers. Through their handmade traditional Maasai beadwork, culture has become a pathway to sustainable income.
Their work has enabled them to educate their children, (some now in secondary school, college, and university), access healthcare, provide food for their families, save together, and take part confidently in decisions at home and in the community. As Jackline Lamura, the group chairperson shared, “This project has given us a voice, confidence, and respect.”

Through our sustainability arm; Land & Life Foundation, the women recently met with the team to review their progress, strengthen product development, address current challenges, and explore growth opportunities for themselves and their families. Beyond generating income, Land & Life continues to provide ongoing support in financial literacy, design and development, helping the women build confidence, strengthen their enterprises and create lasting resilience.